About This Cookie Policy
When you visit 888 Casino, small data files called cookies are placed on your device. This Cookie Policy explains what those files are, why we use them, and what choices you have regarding their use. Reading this page will give you a clear picture of how cookie technology operates on our website and how we handle the data collected through it.
This policy applies to all pages hosted under 888-uk-casino.com and covers United Kingdom residents specifically. We take our obligations under UK privacy law seriously, and this document reflects those obligations in plain, practical terms.
What Cookies Are and How They Work
A cookie is a small text file that a website saves to your browser or device when you visit. It does not contain executable code and cannot carry viruses. What it does carry is information that helps a website recognise your device across sessions or within a single session.
Cookies are either stored for a defined period (persistent cookies) or deleted automatically when you close your browser (session cookies). They may be placed directly by 888 Casino (first-party cookies) or by third-party services we use, such as analytics platforms or payment processors.
Similar technologies exist alongside traditional cookies:
- Web beacons – tiny invisible images embedded in pages or emails that record whether content has been opened or viewed
- Local storage – browser-side storage that holds data without an expiry date unless cleared manually
- Pixel tags – code snippets that track user behaviour for advertising measurement purposes
- Fingerprinting – a technique that identifies devices based on browser configuration, screen resolution, and other technical attributes
References to “cookies” throughout this policy cover all of these technologies unless a distinction is specifically made.
Legal Framework Applicable to United Kingdom Users
The United Kingdom has a well-established legal framework governing the use of cookies and personal data. Several pieces of legislation are directly relevant to how we collect and handle the data generated by cookies when you access our site from the UK:
- UK GDPR – the retained version of the EU General Data Protection Regulation, which continues to apply in the UK following Brexit and sets out the lawful bases for processing personal data, including data collected through cookies
- Data Protection Act 2018 – supplements UK GDPR and governs how organisations collect, store, and use personal information in the United Kingdom
- Privacy and Electronic Communications Regulations 2003 (PECR) – the primary legislation specifically governing cookie use in the UK, requiring informed consent before non-essential cookies are placed on a user’s device
- Gambling Act 2005 – shapes how we handle data related to your gambling activity and reinforces our responsible gambling obligations as a licensed operator
Under PECR and UK GDPR, we are required to obtain your consent before placing non-essential cookies and to provide clear, accessible information about our cookie practices. This Cookie Policy, together with our Privacy Policy, fulfils that obligation.
Categories of Cookies We Use
Strictly Necessary Cookies
These cookies are required for the website to function. Without them, you would not be able to log in, navigate between pages, or complete deposits and withdrawals. They do not collect information that could be used for marketing purposes and are not subject to your consent preferences.
Examples of what these cookies handle:
- Maintaining your login session so you are not logged out mid-game
- Remembering items in your account preferences during a session
- Ensuring secure page transitions during payment processing
- Detecting and preventing fraudulent or suspicious activity
- Enforcing responsible gambling limits set on your account
Functional Cookies
Functional cookies remember your preferences to improve the quality of your experience on return visits. They are not essential for the site to work, but they make it more useful. Examples include:
- Your preferred language or region settings
- Whether you have previously dismissed certain notifications or prompts
- Display preferences for games or interface elements
- Accessibility settings you have activated
Analytics and Performance Cookies
These cookies collect aggregated data about how visitors interact with our website. The information is used to identify which pages perform well, where users encounter difficulties, and how overall site performance can be improved. The data gathered is not linked back to individual identities.
We use third-party analytics tools for this purpose. Where those tools set cookies on our behalf, they are bound by confidentiality obligations and are not permitted to use the data for their own commercial purposes.
Marketing and Targeting Cookies
Marketing cookies track your browsing activity across 888-uk-casino.com and, in some cases, across other websites to build a profile of your interests. This allows us and our advertising partners to show you promotions and offers that are more likely to be relevant to you.
These cookies are only activated with your explicit consent. United Kingdom residents have the right to withdraw that consent at any time under UK GDPR, and doing so will not affect your ability to use the website.
Responsible Gambling Cookies
Given the nature of our platform, we apply a specific category of cookies that support responsible gambling obligations as required by the UK Gambling Commission. These are used to:
- Track session duration and display time-on-site alerts where applicable
- Enforce deposit limits or self-exclusion settings stored on your account
- Remember whether you have viewed responsible gambling information
- Support identification of at-risk behaviour patterns in aggregate (non-identifiable) form
These cookies are part of our commitments as a UK-licensed gambling operator and cannot be disabled without affecting your access to responsible gambling tools.
Third-Party Cookies
Certain features of 888 Casino involve content or services provided by external companies. When you interact with those features, the third parties concerned may set their own cookies on your device. We do not control the operation of third-party cookies, and their use is subject to those parties’ own privacy policies.
Third-party services that may place cookies include:
- Payment processing providers used to handle deposits and withdrawals
- Game providers whose content is embedded within the platform
- Analytics platforms measuring site traffic and user behaviour
- Social media platforms where you connect or share content from our site
- Customer support tools and live chat services
We review the third-party services we integrate on a regular basis and take reasonable steps to ensure their data practices are consistent with applicable UK privacy standards, including UK GDPR and PECR.
How Long Cookies Are Stored
The lifespan of a cookie varies depending on its type and purpose.
- Session cookies expire when you close your browser and are not stored on your device afterwards
- Persistent cookies remain on your device for a set period, typically ranging from 30 days to 24 months, unless you clear them manually or withdraw consent
- Third-party persistent cookies are set according to the third party’s own retention schedule, which we do not control
You can check the specific expiry date of any cookie stored by 888 Casino through your browser’s developer tools or cookie management settings.
Your Choices and Cookie Controls
Cookie Consent
When you first visit 888-uk-casino.com, you will be presented with a cookie consent notice. Under PECR, we are required to obtain your consent before placing any non-essential cookies. You can choose to accept all cookies, accept only strictly necessary cookies, or customise your preferences by category. Your selection is saved and applied on future visits.
Browser-Level Controls
Most modern browsers allow you to manage cookies through their settings. You can typically:
- View all cookies currently stored by websites you have visited
- Delete individual cookies or clear all cookies at once
- Block all cookies or block cookies from specific sites
- Set your browser to notify you before a cookie is stored
The steps for managing cookies differ between browsers. Guidance is available from your browser’s help section or from resources such as aboutcookies.org.
Please be aware that disabling certain cookies may limit your ability to use features of our website, including account login and game access.
Opting Out of Analytics Tracking
If you wish to prevent analytics cookies from collecting data about your visits, you may install browser extensions designed to block such tracking. Many analytics providers also offer their own opt-out mechanisms. Disabling analytics cookies does not affect your gameplay or account functionality.
Opting Out of Marketing Cookies
You may withdraw consent for marketing cookies at any time by returning to our cookie settings, accessible via the link in the footer of every page. Withdrawing marketing consent means we will no longer serve personalised promotions based on your browsing profile, though you may still see general advertisements.
Personal Information and UK Data Protection Law
Some data collected through cookies may qualify as personal data under the UK GDPR if it is linked or reasonably linkable to an identified individual. Where cookies generate personal data about you, we process it in accordance with the following principles:
- Lawfulness, fairness and transparency – we collect cookie data on a lawful basis, either consent or legitimate interests, and inform you clearly about our practices
- Purpose limitation – we use cookie data only for the purposes stated at the time of collection and do not repurpose it without a further lawful basis
- Data minimisation – we collect only the cookie data that is genuinely necessary for the stated purpose
- Storage limitation – we retain cookie data only for as long as is necessary, in line with the retention periods described in this policy
- Integrity and confidentiality – we take appropriate technical and organisational measures to protect cookie data against unauthorised access or disclosure
As a UK resident, you hold a number of rights under UK GDPR, including the right to access your personal data, the right to erasure, and the right to object to processing. To exercise any of these rights, please contact us using the details in the section below. If you believe we have handled your personal data unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Data Security
We apply industry-standard security measures to protect the data processed through cookies on our platform. This includes encrypted data transmission via HTTPS, access controls that limit who within our organisation can view cookie analytics data, and regular security reviews of third-party integrations.
We take our obligations under the UK GDPR and Data Protection Act 2018 seriously and implement appropriate technical and organisational measures to guard your information against unauthorised access, disclosure, or misuse.
Changes to This Policy
We may update this Cookie Policy from time to time as our technology, legal obligations, or services change. When we make material changes, we will display a notice on the website to alert you. Continued use of 888-uk-casino.com after any changes take effect constitutes your acknowledgement of the revised policy.
We encourage you to revisit this page periodically to stay informed about how we use cookies.
Contact Us
If you have questions about how 888 Casino uses cookies, or if you wish to exercise your rights under UK data protection law in connection with cookie data, you can reach us through any of the following:
- Email: connect@888-uk-casino.com
- Phone: +44 20 3605 7110
- Post: Level 1, One Mayfair Place, Mayfair Place, London, W1J 8AJ, United Kingdom
- Contact form: 888-uk-casino.com/contact-us/
Our support team is available Monday to Saturday, 9AM to 6PM.